Monthly Archives: December 2013

Do you find it a challenge getting traffic to your web site?

Do you find it a challenge getting traffic to your web site?

Have you tried these 3 things to help improve your rankings?

 

Video

Google, in particular, loves blogs & websites that use video, especially if they are You tube videos (after all, YouTube is owned by google and adding their videos to your website creates greater exposure for YouTube too).

Videos improve your customers experience – nowadays more and more people enjoy absorbing information by video

It will also increase the amount of time people spend on your site, and statistics show that the longer people are on your website, the higher it will rank.

Creating video for your website doesn’t have to be difficult.  You could speak to a client and see if the would be willing to do a video testimonial.  A great company which I have used and are currently preparing a video for my own web site is Peter Corcoran Photography (www.petercorcoran.com)

 

Is your web site content current?

The great thing is that just a small, simple change can be enough to show search engines that your website is being ‘monitored’.

Consider:

•Adding a couple of new sentences to a few blog posts

•Change a few photos

•Review your primary keywords and consider adjusting your header / title tags

A number of tweaks every 2-3 months can produce some good results.

Again a great company that I use for my web site is PUSH (www.wearepush.com).

 

Feedback & Comments

Encourages customer participation, make it ‘social’.

For example, at the end of a post simply tell them that you want to hear their views and get feedback.

Also, remember to add Facebook / Twitter share buttons – if your reader enjoys your content, this will make it easier for them to share it.

 

 

3 Common Twitter Mistakes

I’d like to talk about some of the twitter mistakes that are being made day after day.

Don’t tell me clients but social media is not a complex beast.  If you have a good appreciation of social and interpersonal skills then there is every chance you will be excellent at it.  Often it’s the errors that people make that clearly demonstrate that they have misunderstood what it’s all about.

Don’t No 1

Automated direct messages (DMs) are wrong.  It’s like sending a cardboard cutout of yourself to a social marketing party because you can’t be bothered to attend.  It’s impersonal and it shows no effort.  It may cause your follower to wonder why they followed you in the first place!

Don’t No 2

People hate 140 characters of a sales pitch.  Just because someone has indicated they are interested in your tweets does not mean they should instantly be bombarded with your sales messages.  You will face the consequence of either being unfollowed or being ignored.

Don’t No 3

Being retweeted is great. It shows that someone has been impressed by your content and has therefore chosen to share it with their followers. What isn’t great is then retweeting their retweet of you … you’ve already shared the information; why are you doing it again? Thank them and then move on.