Monthly Archives: July 2014

Tips On How To Use Social Media For Your Dental Practice

Have Conversations – Participate in and create discussions that are stimulating and informative. Spreading ideas and providing respectful and thought provoking debate can get you noticed.

Build Relationships – The most loyal of patients are people who know and trust you.

Don’t Pitch – No one likes a salesman.

Listen & Be Helpful – If you are listening to what people have to say about their likes, dislikes, needs and desires, you will know better how to serve them. You might also know how to help them solve a problem.

Provide Value – Whenever you do post something, make sure it’s something of value. Whether it’s a witty status update that brings a smile and leaves them with a little piece of your personality or a quick blurb and link to a relevant article, make sure you’re not only making contact but sharing something valuable. Can it brighten their day, teach them something, get them in on an incredible deal? Then it has value. People prefer value over bottom barrel prices.

No Expectations – Don’t have expectations for how and when people should respond to what you give, building any relationship takes time. They may not need you today but they might tomorrow. The person they trust the most, who is freshest in their mind, gets the business or referral.

Why should I consider Facebook for my Dental Practice?

 

Facebook is Huge….

 

Facebook has 1.23 billion active users worldwide
Facebook is the most visited website
76% of users log in at least once per day and spend an average of 20 minutes on the site
At least half of the UK population has a Facebook account
Facebook users are likely to recommend a brand or product after “liking” it

The answer to the title of this blog is that, simply because of the sheer numbers of people logging in daily, every Practice has patients (both current and future) on Facebook.  So why would you not want your business to be present and actively interacting on Facebook?  The downside is that although social media is touted as being free, it isn’t – at least not in terms of time and effort.  If you’re going to promote your business on social media then you DO have to spend time doing it.  And it has to be done consistently.  Your social media marketing also has to be closely integrated with your website and email strategy.

Don’t use your personal profile to promote your Practice.  A business page should  be set up via your personal profile, so if you don’t already have a profile you’ll need to start one first.

Start building your likes – invite your Facebook friends and email contacts to begin with.  Hopefully at least some of them will oblige!

Post updates regularly and consistently.  Experiment with different times to see what works best.