Monthly Archives: September 2014

Engaging!

The next time you’re at any social gathering, party, lunch or dinner with friends, pay attention to those who people are most engaged with.  Then ask yourself why are people so engaged with them? Mainly, you will realise that the people who are the most engaging are:-

1) the most interesting

2) the most attractive

3) the most engaged themselves.
You now know everything you need to know about increasing the engagement between your patients and your brand on Facebook.
Well, there’s a bit more to it like, what is interesting to your audience? How do you make yourself attractive through social media; and when, how, and how often should you engage. If you feel you need some help with your social media management for your Practice contact me at hayley@hayleyironsmarketing.co.uk.

By |September 29th, 2014|Uncategorized|0 Comments|

Social Media & Negative Reviews

By using social media platforms such as Facebook or Twitter,  you leave your practice open to negative reviews through these online communities .  It’s easier for upset patients to leave negative comments and these comments are instantly public.

But remember, in all likelihood these people would be spreading the negative to family and friends via talking to them anyway, it would be going on and you would e unaware of it.  It’s best to be prepared with an active plan and presence.

Transparency, accountability, and consistency are your suit of armor.

If you see a negative review from an upset patient, consider what you would do, how you’d react.

 Will you openly chastise the patient with a long-winded defense?
 Would you consider legal threats to silence a jealous competitor that is fraudulently misrepresenting themselves, and your practice?
 Or, would you ignore it like any other somewhat meaningless complaint?

Think about it, and develop a plan of action (or inaction) for that contingency before it happens!

But, DO NOT let that fear stop you from realising the tangible financial benefits of incorporating social media into your dental practice digital marketing plan.

By |September 11th, 2014|Uncategorized|0 Comments|

Facebook Marketing For Dental Practices

Social Media has become a huge part of life for most  people nowadays. A staggering 90% of people trust  recommendations via social media, so it makes sense for a Dental Practice to market its services and treatments where its patients are.  But why should you consider Facebook for your Practice?

Facebook has 1.23 billion active users worldwide
Facebook is the most visited website
76% of users log in at least once per day and spend an average of 20 minutes on the site
At least half of the UK population has a Facebook account
56% of Facebook users are likely to recommend a brand or product after “liking” it

Because of the sheer numbers of people logging in daily, every business has clients (both current and future) on Facebook.  So why would you not want your Practices to be present and actively interacting on Facebook?  The downside is that although social media is touted as being free, it isn’t – at least not in terms of time and effort.  If you’re going to market your business on social media then you DO have to spend time doing it or use the services of someone like myself who can manage it for you.  It has to be done consistently, every day, all year round.

For further help or advice please contact me at hayley@hayleyironsmarketing.co.uk