Monthly Archives: November 2014

What Is Marketing?

Marketing is a lot less complicated than you may have been led to believe.  Although I know I shouldn’t really be saying that.
Essentially, marketing is:
• Identifying your target market (those people who want your product or service, that you can reach easily, and who can afford
your product/service)
• Discovering the needs and/or wants of your target audience
• Developing and then executing a plan to create a relevant and unique offering
• Creating and retaining loyal customers who actively engage with your brand
In other words, marketing is about creating a positive relationship with your target audience.  Most importantly, marketing is essential for your Dental Practice. Without it, your Practice is going to struggle.

Don’t create a product or service that suits you.  If you want to make money, you need to sell your product or service to other people. What they like, want or need is more important than what you want, like, or need. Design everything to suit your prospective patients, not yourself.

Your target market consists of your ideal patients.  Those people who are looking for a product or service like yours to solve their problem.

But make sure you can deliver what your target market wants.  If there is a disconnect between what your target wants and what you can deliver, your marketing plan will fail.

The Bottom Line on Social Media!

People want to buy from social brands.

Consumers are basing purchasing decisions on social content.

Did you know that nearly two-thirds of those who use social media to find information or share feedback about brands have purchased a product
based on social media content. For 18–34 year olds the number grows to 75%.
When asked about brands that integrate social media experiences on their websites, 63% of respondents report they are more likely to buy products and try new things because of the social comments of others.
More than half (54%) reported they would be more likely to purchase a product from the brand. And 79% report that they want to be able to get vouchers & promotions from brands socially.

I hope your Practice is maximising it’s potential on Social Media Platforms!