A great way to build and maintain an active audience on social media is to share great content and do so regularly.  You really need to be writing up and sharing great, key word rich blogs, tips etc to add educational value to your social media community.

Just like most things in life, when people see you as a source of rich and engaging content, they will rely on you for more or the same.  If you add value to their knowledge, then they are not only likely to connect with you, but share you with their own followers and fans and even refer to you within their own updates and blogs.

Be consistent because social media doesn’t allow you to share great content one day then disappear for the next few months.  Your followers will decrease and people will find someone else to refer to!  You have to be consistent so that people will remember you.

According to recent research, 75% of the engagement you get on your posts happens within the first 5 hours.  After that, engagement pretty much dies off.  However, impressions hit their climax much sooner than engagement.  After just 150 minutes your post will have made 75% of its lifetime impressions.  Which means your post has made the majority of impressions it will ever make — in less than 3 hours.

This is the stat might shock you the most!  After just 110 minutes, your post reaches 75% of its potential reach!

If all this confirms to you that social media can be a minefield, let me help you!  Contact me to see how I can help your Business have the presence it needs!

e-mail: hayley@hayleyironsmarketing.co.uk