Monthly Archives: March 2015

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    4 Reasons Why Blogging Is Important For Your Practice Website & How HI Marketing Ltd Can Help!

4 Reasons Why Blogging Is Important For Your Practice Website & How HI Marketing Ltd Can Help!

Blogging is integral to your online content marketing strategy.

Here are 4 reasons you need to blog:

1) Drive traffic to your website

2) Increase your SEO

3) Position your brand as an industry leader

4) Develop better patient relationships

 

1) Drive traffic to your website

Your blog gives you the opportunity to create relevant content for your patients. Use this as a marketing tactic to drive traffic back to your website.

Your Practice might be on Facebook, Twitter, Pinterest, LinkedIn, or anywhere else. Post links  – with relevant visuals – of your blog articles to your social sites. Give your social followers a reason to click through to your website.

2)  Increase your SEO

Fresh & consistent content is still a key to beating your competitors in the search engine results page.

Use keywords in your articles. List out the keywords, topics, and categories you want your business to be found with. Use these words, and related expressions when writing your posts.

3) Position your brand as an industry leader

Well written articles demonstrate your Practice as an industry leader. By posting topics which resonate with your patients and show your knowledge, you are marketing your skills for your business / service too.

You are building trust, too. The more you can show that you are well-versed in your field, the more likely your future patients will trust you to supply what they need.

4) Develop better patient relationships

Blogs provide another source to deepen the connection with your patients. By connecting directly on your website, your patients are able to get to know your business / services.

Consumers like to be informed, and appreciate that you are the one teaching them.

Additionally, just as on your other social platforms, respond to comments and interact with your patients. If they have [...]

By |March 22nd, 2015|Blogs|0 Comments|

Patient Engagement Strategies To Consider When Promoting Your Practice

 

Communicate regularly. Reach out and always respond to your patients (even if they are complaining on Facebook) to make sure they always get the help and support they need. Don’t forget to thank them, too.
Stay relevant. Position yourself as a thought leader and report the latest industry news before any of your competitors. Be sure to post breaking stories and offer recaps of recent research reports. That can drive social likes and shares, as well as links to your website.
Engage with images. Strive to provide a user-friendly website or blog experience that’s eye-catching, even if your visitors’ attention is divided between their laptop, smartphone, or tablet. Content can range from custom info-graphics to breathtaking photos or thought-provoking videos.
Offer curated content.  Curation can help you build an audience. You then have a larger group of people with whom to share your own content and who can spread the word about your brand.
Ask for help. Speak directly to your followers in an attempt to gain even more of their attention. Ask them questions about themselves and how your service fits into their lives. Or place a shout-out to your fans, asking them to contribute a creative caption for an image or fill-in-the-blank post.
Cultivate internal team building. Don’t forget that creating unique content can engage your employees, too, an important point that doesn’t always get recognised. By creating brand ambassadors from within your business reminds everyone about why they are doing what they do for the Practice.

Whatever patient engagement strategies you employ, the key is to remain consistent. Think about the brand messaging you employ as well as your Patient’s overall end-to-end experience. And if you give them a consistent (and extraordinary) experience, you’ll ultimately be rewarded with [...]

3 Most Important Aspects of Social Media Marketing

 

These 3 points, may sound obvious but you would be surprised by the amount of companies, that are not adhering to them!

 

1.  With search engines seeking to return the most relevant content with the highest quality, social media platforms have  become a valuable component for search engine rankings.  Blending your social media strategies with your SEO will drive your organic search results.

2.  Images are essential for the success of your social media marketing.  Great images help your content stand out.  The most popular posts and blogs contain clear, well placed images and result in the most social shares.  Properly labelling images with relevant file names and ALT tags will also strengthen your SEO and improve the accessibility of your content.

3.  Mobile matters more than ever! A growing number of internet users expect to access products, services, apps etc on their phones and tablets.  Your business needs to have responsive design in place that caters to a mobile audience in order to remain competitive.