Monthly Archives: June 2015

TWITTER!

Remember, quality not quantity.

Yes, you want to tweet regularly to keep your followers engaged and coming back for more. But you don’t want to tweet all the time simply for the sake of tweeting. Filling someone’s feed with low-quality content can make them unfollow you.

Your purpose on Twitter should be similar to the purpose of being in Practice: to add value to people’s lives. Make sure what you’re tweeting is informative, interesting and helpful.

Be patient.

Unless you’re a celebirty or other well-known figure, your brand probably won’t come with a built-in following. And don’t bank on your first tweet going viral. Building a sizable following from scratch takes time.

Start retweeting, replying to and favoriting other people’s tweets.

 Be engaged.

Patience is a virtue. And being active is important. So is being engaged.

Pay attention to what other people are tweeting and to the people who re-tweet and reply to your own tweets.  Return those favors. Respond when people ask you questions. Start networking.

This is one important way to grow your Twitter following fast.

 Avoid the dead zone.

So, you’re tweeting high-quality content, you’re engaged and engaging — but what if you’re doing all this when your followers aren’t actually on Twitter? Just like any other social platform, you want to be where your followers are and when they’re there.

People tend to be off of Twitter between 8 p.m. and 8 a.m. local time. (For reference, people tend to check Facebook until about midnight before unplugging for the day.)  The “sweet spot” for tweeting is said to be between 1 p.m. and 3 p.m.

Get smart and monitor Twitter’s data.

You want to monitor your efforts and levels of success on Twitter. While a lot of people get caught up stressing about follower [...]

  • Social Media
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    You’ve decided that you’re ready to start using social media for your Practice……..

You’ve decided that you’re ready to start using social media for your Practice……..

It’s pointless to dive into setting up multiple social media accounts just because your competitors are doing it, or because you’ve been told it’s essential. You need a strategy and clear objectives for what you wish to achieve by using social media.
Firstly, a word of caution. Social media should not be considered as a “magic bullet” – it is merely one of many marketing tools, but nowadays it is a tool that virtually all businesses should be using. When you consider the sheer numbers of people using social networks on a daily basis to interact with their friends, it would be unusual if at least some of these people didn’t share an opinion about your Practice at some point. If that opinion showed your Practice in a bad light and you were not there to respond quickly, things could escalate and reputations could be damaged.

An active presence on social networks means that you can quickly step in to resolve disputes, answer questions and generally demonstrate great customer service.
So, let’s look at what social media can do for your business:-
1. Communicate with current and future patients
2. Generate leads
3. Increase brand awareness
4. Establish yourself as an expert
5. Demonstrate your ‘core values’
6. Drive traffic to your website, blog, premises, or an event
7. Enable rapid response to customer service queries
8. Provide market research
9. Provide competitor research
10. Build your community
11. Monitor reputation
12. Promote products, services or special offers.

If you feel you need further help with your Practice’s social media strategy, contact me at hayley@hayleyironsmarketing.co.uk