At HI Marketing, I find honesty is the best policy from the outset. I don’t make inflated promises that are undeliverable, instead I work with you to give your business a boost through the marketing tools we have at our fingertips. When I meet up with a potential or existing client, there are a couple of important realities that I constantly try to reiterate, because it is vital to understand what is achievable.

You won’t be an overnight success

When you started your business, it took hard work and a lot of effort to grow something successful; you didn’t just open the practice doors and expect patients to flood in. Well, the same applies to social media… You can’t just create an account, upload one post and expect a miracle to happen overnight. Anything worth having takes constant nurturing to build it into a success.

So, what do we have to do? As always, in any area of business, consistency is key. Making social media work for you requires patience and a strategy that is regularly reviewed and tweaked to make sure it is working to its optimum potential. It is not enough to go on Facebook and Twitter for a week at a time, shout about your latest treatment, and then hibernate for a couple of months. If you want people to hear your message, you need to keep putting it out there!

Not everyone will be your fan

In life, you won’t be friends with everyone. In business, customers will come and go. In social media, fans are fickle and not everyone will want to follow your accounts or hear what you have to say. This needs to be accepted, faced head on and I raise this [...]