You’ve splashed out on a gorgeous new website that is beautifully branded in your business colours and logos, incorporates stunning imagery and really looks the part. However, all of this can count for nothing if your copy doesn’t sparkle as much as everything else!

The last thing visitors want to see on your website is dull copy, boring headlines, or even worse, terrible spelling and grammar. At the other end of the scale are those who write reams of text that could have put the message across in a much clearer and more concise manner. Here are our top tips for web writing that will help your business shine…

Be concise

There’s nothing more off-putting than visiting a web page and seeing big slabs of text. People use the internet to get their answers quickly, they don’t want to work for it by searching through all of your words! Decide on your message and make sure that your copy constantly conveys what you want to say in a clear and concise manner.

Be accurate

Text that is littered with mistakes is annoying for the reader at best, and provides the wrong meaning at worst. Double check your writing and then ask someone else to look over it before you go live. The more eyes the better!

Be you

Often when people put pen to paper they feel they need to take on an alternative persona and write in language they wouldn’t normally use. Try to be yourself and write in the same pleasant and friendly tone in which you would normally speak; this is the easiest way to put your personality into your copy. Remember, people buy from people, so it is important to sound like you!

Hopefully this has given you [...]