Is your brand letting you down?

In business, your brand is the crux of everything you do as a company. Whether you are a sole trader or a large corporate employing a 200-strong team, everything always comes back down to your brand. Why is this? Well, broadly speaking, your brand acts like the personality of your business, so defining this right from the outset can set the tone of what you do, how you carry things out, how you are seen by your customers and how you ultimately reach your goals.

As a side note, I should explain here that ‘brand’ and ‘branding’ are two separate terms… Your brand is your business by definition, and your branding is what you use to portray that, such as logos and colour palettes. If we created an analogy to compare it we could take a person; their ‘brand’ would be their personality, ethics, values, and goals, while their ‘branding’ would be the clothes they wear, the car they drive and the house they live in. Branding is the projection of the brand.

Where to begin?

Bearing all of that in mind, I think we can agree that your brand is pretty vital to your business, so it is important to spend some time thinking about this, but where to begin? I great place to start is by creating both a vision and a mission statement as these will help you to define your brand and clearly communicate what you stand for. If you’re already an established business, there’s no harm carrying out this exercise too, because it may highlight that you have veered away from your original brand ethos, which is something that can often happen due to a change in customer demand, for example.

Think about [...]

A picture tells a thousand words!

Love or hate social media, there’s no getting away from it especially when it comes to business. In a world of selfies and likes, your brand needs to have a good presence across all of the different platforms to ensure that you are engaging with both existing and potential customers.

Twitter and Facebook are the most prominent social networking sites but in recent times Instagram and Snapchat have become increasingly popular, which tells a story in itself. Both of these are purely for image sharing, which has fuelled our love of photos. Think about the things you stop to pay attention to when you’re scrolling through your timelines, more often than not it will be an interesting image or video that has caught your eye rather than lots of text.

Grab their attention!

This is why it is so important to use good images and videos on your business page’s social media; they can really grab attention in a way that’s interesting and engaging to the people that you’re trying to reach. Most of us use social media to kill some time and we’ll only stop scrolling for something that resonates with us, and your customers are no different.

Think about what they would like to see and tailor your posts in a more attractive way. There’s nothing wrong with using images taken on your phone from events or behind the scenes of your business, customers love this so don’t be shy! If you are using stock images stick to sites like Shutterstock (paid for images) or Pixabay (free images) where you can use the pictures for commercial use without any attribution.

Don’t forget about videos, these are a great way of displaying the parts of your business that [...]


Remember, quality not quantity.

Yes, you want to tweet regularly to keep your followers engaged and coming back for more. But you don’t want to tweet all the time simply for the sake of tweeting. Filling someone’s feed with low-quality content can make them unfollow you.

Your purpose on Twitter should be similar to the purpose of being in Practice: to add value to people’s lives. Make sure what you’re tweeting is informative, interesting and helpful.

Be patient.

Unless you’re a celebirty or other well-known figure, your brand probably won’t come with a built-in following. And don’t bank on your first tweet going viral. Building a sizable following from scratch takes time.

Start retweeting, replying to and favoriting other people’s tweets.

 Be engaged.

Patience is a virtue. And being active is important. So is being engaged.

Pay attention to what other people are tweeting and to the people who re-tweet and reply to your own tweets.  Return those favors. Respond when people ask you questions. Start networking.

This is one important way to grow your Twitter following fast.

 Avoid the dead zone.

So, you’re tweeting high-quality content, you’re engaged and engaging — but what if you’re doing all this when your followers aren’t actually on Twitter? Just like any other social platform, you want to be where your followers are and when they’re there.

People tend to be off of Twitter between 8 p.m. and 8 a.m. local time. (For reference, people tend to check Facebook until about midnight before unplugging for the day.)  The “sweet spot” for tweeting is said to be between 1 p.m. and 3 p.m.

Get smart and monitor Twitter’s data.

You want to monitor your efforts and levels of success on Twitter. While a lot of people get caught up stressing about follower [...]

Photos Spark the Most Engagement on Twitter

Photos were the most common type of Tweet  in 2014 and caused the highest share of engagement.

• Photos made up 45% of sent Tweets, but accounted for 51% of all engagement.
• Links accounted for 37% of sent Tweets, but were only responsible for 26% of @replies and Retweets.

From this we can gather that visual content on Twitter drives engagement, and top brands are capitalising on this, while links under perform
in terms of traditional engagement metrics (Retweets, @Replies, and favorites).

By |January 19th, 2015|Twitter|0 Comments|