Is your brand letting you down?

In business, your brand is the crux of everything you do as a company. Whether you are a sole trader or a large corporate employing a 200-strong team, everything always comes back down to your brand. Why is this? Well, broadly speaking, your brand acts like the personality of your business, so defining this right from the outset can set the tone of what you do, how you carry things out, how you are seen by your customers and how you ultimately reach your goals.

As a side note, I should explain here that ‘brand’ and ‘branding’ are two separate terms… Your brand is your business by definition, and your branding is what you use to portray that, such as logos and colour palettes. If we created an analogy to compare it we could take a person; their ‘brand’ would be their personality, ethics, values, and goals, while their ‘branding’ would be the clothes they wear, the car they drive and the house they live in. Branding is the projection of the brand.

Where to begin?

Bearing all of that in mind, I think we can agree that your brand is pretty vital to your business, so it is important to spend some time thinking about this, but where to begin? I great place to start is by creating both a vision and a mission statement as these will help you to define your brand and clearly communicate what you stand for. If you’re already an established business, there’s no harm carrying out this exercise too, because it may highlight that you have veered away from your original brand ethos, which is something that can often happen due to a change in customer demand, for example.

Think about [...]

Does your text sparkle?

You’ve splashed out on a gorgeous new website that is beautifully branded in your business colours and logos, incorporates stunning imagery and really looks the part. However, all of this can count for nothing if your copy doesn’t sparkle as much as everything else!

The last thing visitors want to see on your website is dull copy, boring headlines, or even worse, terrible spelling and grammar. At the other end of the scale are those who write reams of text that could have put the message across in a much clearer and more concise manner. Here are our top tips for web writing that will help your business shine…

Be concise

There’s nothing more off-putting than visiting a web page and seeing big slabs of text. People use the internet to get their answers quickly, they don’t want to work for it by searching through all of your words! Decide on your message and make sure that your copy constantly conveys what you want to say in a clear and concise manner.

Be accurate

Text that is littered with mistakes is annoying for the reader at best, and provides the wrong meaning at worst. Double check your writing and then ask someone else to look over it before you go live. The more eyes the better!

Be you

Often when people put pen to paper they feel they need to take on an alternative persona and write in language they wouldn’t normally use. Try to be yourself and write in the same pleasant and friendly tone in which you would normally speak; this is the easiest way to put your personality into your copy. Remember, people buy from people, so it is important to sound like you!

Hopefully this has given you [...]

How to create a great, functioning website

In our modern, digital age, having a website is absolutely vital for business. Just think about the way you discover new services or select the businesses you want to deal with, most of the time the first thing you’ll do is check them out online. Having a web presence is the first step, but having a great site that keeps visitors interested and really works for your brand is something else entirely. So let’s take a look at some of the key ingredients for a great, functioning website.

Who are you?

The most important aspect of most businesses is the people who work in it, and this is especially true of dental practices. The service you provide is, of course, key, but the team who deliver it is your selling point, and prospective patients will want to know – and see –who works in your business. With this in mind, a strong ‘About Us’ page is vital. Use this to introduce your team and practice ethos, but also provide some information about each staff member. Always use a professional image of each person and I would advise including qualifications, what they do within the business, and some personal information like hobbies, or favourite foods. People buy from people, so if your website can reflect the personality of you and your team you’ll be on to a winner.

The look

What keeps visitors interested to stay on your website long enough to encourage them to choose you to look after their oral health? The overall look and feel of the website is important in this regard, from the initial design, right through to headings and images, it needs to be visually attractive without be too cluttered. Use striking imagery, [...]

By |December 16th, 2016|Websites|0 Comments|