Remember, quality not quantity.

Yes, you want to tweet regularly to keep your followers engaged and coming back for more. But you don’t want to tweet all the time simply for the sake of tweeting. Filling someone’s feed with low-quality content can make them unfollow you.

Your purpose on Twitter should be similar to the purpose of being in Practice: to add value to people’s lives. Make sure what you’re tweeting is informative, interesting and helpful.

Be patient.

Unless you’re a celebirty or other well-known figure, your brand probably won’t come with a built-in following. And don’t bank on your first tweet going viral. Building a sizable following from scratch takes time.

Start retweeting, replying to and favoriting other people’s tweets.

 Be engaged.

Patience is a virtue. And being active is important. So is being engaged.

Pay attention to what other people are tweeting and to the people who re-tweet and reply to your own tweets.  Return those favors. Respond when people ask you questions. Start networking.

This is one important way to grow your Twitter following fast.

 Avoid the dead zone.

So, you’re tweeting high-quality content, you’re engaged and engaging — but what if you’re doing all this when your followers aren’t actually on Twitter? Just like any other social platform, you want to be where your followers are and when they’re there.

People tend to be off of Twitter between 8 p.m. and 8 a.m. local time. (For reference, people tend to check Facebook until about midnight before unplugging for the day.)  The “sweet spot” for tweeting is said to be between 1 p.m. and 3 p.m.

Get smart and monitor Twitter’s data.

You want to monitor your efforts and levels of success on Twitter. While a lot of people get caught up stressing about follower numbers and how many times they’re retweeted, you can use Twitter to track sentiment about your brand. You want to know who’s talking about your brand, what they’re saying and areas where you can improve.

Get creative with picture and video.

Words and links are great. But don’t forget to engage your followers with fun and informative pictures and videos.

If you can’t beat ‘em, mute ‘em.

Sometimes even the people you enjoy following most on Twitter can get annoying. Maybe someone is on an epic rant about politics. Perhaps the person is live-tweeting an event that you don’t care about. You don’t neccessarily want to unfollow the person to follow them again later on. What to do?

Mute them. Twitter has rolled out a mute button that allows you to stop someone’s tweets from showing up in your timeline until you un-mute him or her. Pretty simple. Pretty convenient.