The first thing to do, is walk away and put the kettle on… here at HI Marketing we strongly believe that power of a good cup of coffee is nothing short of miraculous! Just the act of walking away from the task that is frustrating you can give your brain the chance to re-adjust and re-focus, 5 minutes away from your desk may be all you need to get those creative juices flowing again. If you’re still stuck, here are some more of our top tips…

• Practice news – Have you recently taken on a new team member that you can introduce to your followers? Is there a treatment that you’re now able to offer to patients? Do you have any current special offers that you can share?

• Behind the scenes – Put your smartphone to good use and take some snaps around the surgery. Perhaps some implant surgery taking place (ensure you have patient consent), some nice flowers you have bought to brighten up the waiting area, etc. Patients and prospective patients like to see what’s going on!

• Guess the treatment – Put up a before and after smile and ask your followers to guess what treatments were carried out to achieve the finished result.

• Awareness days – Check out www.awarenessdays.com – it is a great little resource for inspiration when you’re in need! Share the team’s favourite songs on World Music Day, take a snap of everyone wearing shades on International Sunglasses Day, you get the gist!

Still feeling short on ideas? Give us a call on 07805506477, or drop us an email at hayley@hayleyironsmarketing.co.uk.

However, we live in a content-rich society where people are constantly seeking answers online, making the ability to provide something that is sought after very valuable. So, let’s take a look at some top tips to help you overcome that fear of creating some great copy…

Stick to what you know

If writing is out of your comfort zone, then that’s as far as you need to take yourself out of it! Choose to cover topics that you know about, and write within these areas. If you have a dental practice, cover topics like why flossing is so important, or how to get children interested in their oral health, or if you are a recruitment agency discuss interview preparation, or finding the perfect job  – it can be as simple as that!

Be useful

Don’t try to sell something, offer advice instead. We’re all pretty attuned to promotional content and tend to switch off if feel like we are being sold to. However, if we discover something that is interesting, useful, or teaches us something new, we tend to stick with it. Use your content to become a respected voice that people can trust, in this way they will come to you without you having to sell your services.

Get feedback

Once you’ve created your content, ask someone else to read it and provide you with useful comments. Did they enjoy it? Did they find it useful? Did it make them want to read more from you? You can then use this feedback to tweak your writing to make it sparkle just that little bit more.

Hopefully, this has given you some helpful pointers to go out there and create some engaging copy that will build you a loyal following. If you’re still lacking in confidence and feel unsure about how to start, we’d be more than happy to help, just give us a call on 07805506477, or drop us an email at hayley@hayleyironsmarketing.co.uk.