Before advertising existed, the best way to get customers was through word of mouth and personal recommendations. Most dental practices have those loyal patients who remain with you because their parents were patients, and so on.
Of course, things have moved on since those good old days, we now have the internet and tools like social media at our fingertips. These happen to be excellent resources to help small businesses reach more people than ever, but did you know that reviews left on platforms like Google+ and Facebook are one of the most powerful weapons in your marketing armamentarium?
Powerful
When you think about it, we’ve come almost full circle when it comes to the way we build businesses. In the same way that we used to rely on recommendations from family and friends to make an informed decision about which dentist to use, potential new patients are now turning to the internet to see what other people are saying about your business before they make a decision about whether or not they’ll pay you a visit.
The big difference is, of course that the internet makes the world a much smaller place and provides people with more choice than ever before. To put it simply, if your practice has no reviews, but the one in the next town has a plethora, your prospective patients will swiftly bypass you on the basis of recommendations from people they don’t even know.
When all is said and done, your existing patient base is your most influential marketing tool, so if they love the results of their short-term ortho or tooth whitening treatment, why not ask them leave a review about the service they received from you? Most patients will be more than happy to do this and there’s really no harm in asking!
If you’d like some advice on how to boost your online reviews, just give me a call at HI Marketing on 07805506477, or drop me an email at hayley@hayleyironsmarketing.co.uk.
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