Awareness days are often used as a social media tool, helping to provide content ideas that keep your feeds lively. The question is, are they still relevant or is it a ‘lazy’ trick?
I love using awareness days across my social media channels, and for my clients too. Learning about the different days, campaigns, movements, etc., makes my job interesting and ensures that I am aware of what’s going on in the world, which is precisely the point.
Not only does this make me more appreciative of different causes, illnesses, etc., that perhaps weren’t on my radar, this also makes me think in wider terms with regard to each audience and what might be impacting, or of interest to, them.
Therefore, using awareness days on your social media feeds can make you more sympathetic and understanding towards your customers, promoting engagement with your posts.
Make it relevant
I recommend using a mixture of fun and serious awareness days but the key is to always select ones that are relevant to you and your business.
For example, you could create a post around World Autism Awareness Day (2 April 2022) and share the ways in which your practice caters to the needs of autistic patients. Or, during Diabetes Week (12-18 June 2021) explain the impact of diabetes on oral health.
Some awareness days can help you to inject some personality on your social media channels. For example, you could treat the team to a chippy tea in honour of Fish and Chip Day (4 June 2021) and share some nice pictures.
Taking the time to learn about different awareness days and then create lively content that is still relevant to your followers while remaining on brand certainly isn’t ‘lazy’ work, quite the opposite!
There are websites that list the various awareness days/weeks throughout the year – one of my favourites is www.daysoftheyear.com because it has a great mix of ideas, but there are a few other sites so do have a search for the ones you like.
It is worth looking at these ahead of schedule to decide if any upcoming awareness days suit your business and the personality you wish to portray. I suggest doing this at the beginning of each month to help you create a rough idea of your content strategy for the weeks ahead.
Here at HI Marketing we love creating content that gets seen, it’s just what we do. If you’d like some help to get started, or a little boost to give your social media accounts the wow factor, get in touch on 07805506477, or drop us an email at firstname.lastname@example.org