If the rise of social media has shown us one thing, it’s that imagery is absolutely key.
Remember the days when your Facebook timeline was mainly status updates and you had to actually READ in order to find the good stuff? Take a look today and you’ll be faced with images, videos and memes all trying to grab your attention in a much more efficient way, and it works.
Instagram itself is testament to the fact that images rule, this entire platform is based around the sharing of images, the captions really are secondary to the visual content.
Add some imagery
When it comes to your blogs, if you’re not including images you really are missing a trick. In fact, Marketer Jeff Bullas cites that blogs with images receive 94% more reviews than those without. That’s a huge amount!
That’s not to say that your copy doesn’t matter, what you have to say is still absolutely crucial, it’s just that without great imagery it may get missed. In addition, big blocks of content are just too much for most of us. In our increasingly data-led, online world, we are saturated with content, which is why it is important to break up your message and keep things interesting.
Where can you get great images?
There are great stock sites such as Shutterstock or Adobe Stock, but you will have to sign up and pay for these.
Alternatively try Pixabay for free images, or Canva which will allow you to create eye-catching designs of your own, including infographics.
In addition, you can use your own images and videos, or things like screenshots or memes where relevant.
Here at HI Marketing we love creating content that gets seen, it’s just what we do. If you’d like some help to get started, or a little boost to give your blogs the wow factor, get in touch on 07805506477, or drop us an email at firstname.lastname@example.org.