While we know that Twitter has more than 300 million active users across the globe each month, this doesn’t necessarily mean it’s a great place for generating lots of business for your dental practice.
Due to its real-time pace, people tend to use Twitter mostly for seeking the latest headlines. The feed is up to the minute, allowing users to access what they need to know immediately, whether that is breaking news or political debate.
That said, this doesn’t necessarily mean you should delete your dental practice Twitter account. While we find the majority of engagement and business enquiries now comes from Facebook and Instagram, if you already have a Twitter account there is no harm in continuing to post. There is a lot to be said for brand awareness, and sometimes just using Twitter as an extra platform to be seen on is beneficial in itself. You may not receive a plethora of messages but you will be keeping your brand name in people’s minds, and that is definitely worthwhile!
Twitter is useful
Twitter is also useful in a local sense. If you share a great post that happens to be informative, it is likely to be retweeted by other businesses in your area, giving you a bigger audience who are potential new patients.
In addition, some people just have a preference over the social media platforms that they use. While many may prefer Facebook or Instagram, you may have a handful of patients who like Twitter and use it more frequently. They may feel more comfortable messaging you here, or they may be more likely to spot and react to special offers too.
The bottom line is this, Twitter might not be the platform to bring you in a wealth of new business, but it is part of the building blocks of creating a strong brand awareness, so continuing to post won’t do any harm!
If you’d like help with your social media strategy, give us a call on 07805506477, or drop us an email at firstname.lastname@example.org.