To make your small business stand out
At HI Marketing we can help you drive your business while taking away the pressure and time that the upkeep of marketing requires. We have a vast array of tools at our fingertips that, combined with our levels of experience, can help give your business the impetus it needs to thrive.

We work by listening to your individual needs and responding through the creation of a tailored package of services that will suit both your pocket and your goals. Because we live and breathe marketing and pride ourselves on being in the thick of new ways to successfully boost businesses, you can rest assured that our combination of services will be just the solution you are search for.

Take a look at what we can do…

Hayley Irons is marketing consultant with 20 years of marketing and advertising experience, working with great brands, clients and agencies along the way.

Hayley also has a wealth of experience within the dental industry, including eight years working as a dental practice manager, which has given her insight into dental surgeries, procedures, how to increase turnover, and build patient lists. She has successfully managed marketing campaigns and boosted the profiles of many private dental surgeries all over the UK.

Not only is Hayley highly professional, she is also friendly and personable, and will take the time to get to know her clients and their brands. Not only does this make working with her fun and enjoyable, it helps her to deliver the results that you need.


Social Media



Marketing / Branding

Content Creation

Social Media Training

With a short Marketing Health Check we can develop a dynamic plan to propel your business and make you known to potential clients and other businesses out there.

Book yours today!

Social media has become a cornerstone of online marketing, but using it effectively for business requires consistency and commitment. Making it work isn’t easy and there’s no quick fix, but we can take your social media in our stride to build relations with your customers, both existing and prospective.

Not only will we build and grow a following to interact and engage with, we will also portray your own business personality through your social media channels by ensuring that we get to know you first hand, too. That’s the HI Marketing difference.

Blogging is no longer considered to be a frivolous sideline or a hobby, it’s become a genuinely profitable opportunity for many people, and your business can reap the benefits by incorporating a blog into your marketing activity, too. This has become an essential part of online marketing, bridging the gap between a traditional website and social networking activity.

However, many business owners are reluctant to blog, whether it’s due to time constraints, not knowing where to begin, or simply not enjoying the writing process, which is where HI Marketing can step in to help. We can offer regular, tailored blog content that is unique to your business in style, tone and content.

Branding is more than finding the perfect logo and colour scheme, there’s a lot of ‘thinking work’ that goes on behind the scenes to ensure that you are communicating what you stand for in order to reach your long-term goals.

At HI Marketing we can point you in the right direction by helping you to understand what you want your brand to mean to both you and your customers, and then putting the processes in place to ensure that the correct message is being portrayed.

We do this by creating a unique marketing communications plan, which combines a variety of elements such as online and traditional media, advertising, PR, exhibitions, mailings, newsletters, and internal communications, too.

Your marketing needs to filter into every aspect of your business to ensure a consistent approach that constantly refers back to your brand, and your content is an integral part of this. Better copywriting leads to better sales, because when executed correctly it will convey your business ethos and personality through a tone and style that will be used across the board to become your ‘voice’.

At HI Marketing we work hard to understand who you are and how you want your customers to perceive you, to then create copy that will reflect this. Your content is just as important as your logo or your website; it’s part of your brand so make sure it does you justice. We can provide copy for brochures, newsletters, direct mail letters, adverts, websites, e-mailers, and much more!


Do you have a team member that is chomping at the bit to take on more duties? Has someone in your team offered to take control of the social media marketing for your practice? If this sounds like you, read on…

While you may have that perfect person in mind to carry out your social media marketing, it is important to understand that having a stand-out personal account is very different to having a successful business one. However, with the right training and guidance, I believe that you can really take your practice to the next level through social media…

Create a strategy

I recently stumbled across a quote that sparked a thought process…  ‘Ideas are worthless. Execution is everything’

While I don’t fully agree that ideas are worthless (we wouldn’t get very far without them), I do believe that without correct planning we cannot execute anything very well. So, while you might be brimming with ideas for your social media accounts, its not just a case of putting posts on, crossing your fingers and hoping for the best. You need a strategy and a plan to be able to put everything in place; otherwise you might very well be wasting your time.

Maximum impact

That’s why, for those dental practices who are not in a position to outsource their marketing, or who would prefer to keep everything in-house, I am now offering social media training for your team members. This will be dedicated to your practice and its unique needs and will be carried out as a one-to-one or small group session.

We will cover the difference between personal and business accounts, how to remain on brand across all of your accounts, and how to plan your social media strategy for maximum impact.

If this sounds like something your practice could benefit from, give me a call on 07805 506477, or drop me an email at hayley@hayleyironsmarketing.co.uk – I can’t wait to work with you!




With over 15 years marketing experience and 10 years experience working as a receptionist and Practice Manager within a private dental surgery, she understands dental industry and procedures and how to increase turnover and patients.


Content Creator

With more than 10 years of editorial experience under her belt, Heather is the content creator at HI Marketing. Whether its your blog, website copy, or other literature, she will work hard to ensure the voice and personality of your brand shines through.


Social Media

Jen is a strong believer that people are what make a business unique, and social media offers an opportunity like no other to connect to your customers and the wider public. She loves doing the statistic reports from the social media platforms and seeing what posts went down the best with followers!
“HI Marketing’s Social Media Training was fantastic. Hayley is passionate and has great knowledge. I would definitely recommend.”

Pridehill Dental

“What a lovely, knowledgable, approachable lady! She packed so much into our approaching social media training session. It was full of practical, easy to implement ideas which we have started using today. Thank you Hayley.”

Preetpal Dhillon

“Hayley is the best!!! She knows my business and my clients. She knows the perfect social media posts to gain attention and traffic. Thankyou for everything you do 🙏 💜”

Zest Rejuvenation

“Hayley has been looking after our social media for about a year now and we have been blown away by her creative thinking and the way in which she has helped elevate our newly launched dental practice. Hayley is easy to talk to and has come up with some fabulous marketing strategies. Having come from a dental background she thoroughly understands our business and we are incredibly happy with her and her company HI Marketing. Highly recommended *****”

Campos Dental

“Hayley is truly fabulous, she has transformed our SEO, google page and social media presence as a dental practice. She is extremely approachable and professional.
We would highly recommend her services 😀🦋”

Bridge Street Dental

Hayley’s company did an excellent job in improving the number of new patients coming to our practice. Their strategies were quick, effective and targeted the right audience, resulting in a significant increase in patient appointments.

They also provided us with regular reports and updates to track the progress and make necessary adjustments to optimise the outcomes.

Overall, we are highly satisfied with the advertising company’s services. They successfully fulfilled our goals of increasing the number of new patients coming into our practice, while also maintaining the overall quality of our clientele. We would highly recommend their services to other practices looking to enhance their patient base.

Thanks Hayley! Keep it up : )”

Studley Dental Practice

I have been working with HI Marketing for a few years now. I am very happy with their job managing my professional account on social media . My Instagram profile looks very professional and they are always innovating and keeping it fresh and current.”

Dr Michel Furtado

HI Marketing helped us to establish our Social Media presence in 2016 and have added new platforms over the years. Hayley handles our day to day customer enquiries at all times of the day and night meaning customers get the quick response they want. We would certainly recommend HI Marketing for busy businesses like ours, who need someone they can trust to handle their Social Media.”


Simon Grimley

Point North Pro Fabrics


The team at Thornley Park Dental, would like to extend their warm thanks and gratitude to Hayley for the invaluable advice and support she provided during her recent practice visit. Her warmth, professionalism and kindness is evident from the first time you meet her. Her advice has allowed us to make the first steps towards marketing our practice on Social Media, we look forwards to carrying on our professional relationship in the future, exciting times lie ahead! Many Thanks”

Dr Sharan Suthar

I had social media training with Hayley yesterday, she was absolutely fantastic the way she explained things and straight to the point.  I learnt a lot doing what I already do in a much easier way and saved myself/the business a lot of money and time & many thanks to Hayley for taking the time to going through social media training for my team.”

Oakley Dental Care

Hayley is really knowledgeable about all platforms of social media and will help you create a clear vision or where you want to go with your marketing, as well as helping you form an effective strategy that really works.”

Grays Dental

“Hayley came to our practice to deliver social media training, she tailored the session to our needs. We learnt so much, she is highly skilled and filled with lots of knowledge. We will be using Hayley to train all of our team and fill us ALL with the same enthusiasm and understanding how social media needs to be part of the daily running of a dental practice.”

Nicola Eades Practice Manager, Bridge Street Dental Surgery.

“I’ve been using Hayley for several months. She’s an absolute pleasure to work with, listens & understands our business with all of our complex services requirements. Her results speak for themselves, we’ve had a excellent growth on social media for both FB & Instagram. Highly recommend! Give her a shot you really have nothing to lose!”

Jason – Freedom Clinics

“Dear Hayley, We have been delighted with our social media over the last 7 months, you and your team have done an excellent job of creating our online identity. Again, thank you and your team for your ideas and content, we could not be more pleased and will absolutely recommend your services.”

Hilltop Dental

“At Just Tech IT we have used Hayley and her team for a few things, copy writing, website text, advertising advice and social media training. Hayley really knows in all of these fields and more, gives great advice (although we are not always great at following it 😂), training is fun and interactive and importantly for me Hayley is a really nice person to work with. Highly recommended.”

Matthew Bullock – Just Tech IT

“Hayley has been so wonderful in helping us set up and manage our social media accounts. There are so many ways she has helped and the way Hayley just took control and actioned everything so professionally was a God send. I would highly recommend Hayley to anyone looking and /or needing your business promoted through social media.”

Nik McConnell – St Piran Dental Practice

“We started working with HI Marketing in 2017 after a recommendation from one of our Suppliers. We wanted to grow our Facebook following rapidly and also set up a Twitter profile too. We agreed objectives and timeframes with HI Marketing and they quickly set about getting the job done. We received regular updates and marketing suggestions which helped the objectives to be achieved. We originally set the brief as one off piece of work but it became obvious to us that we would be better retaining HI Marketing on a long term basis to manage our Social Media and they have since gone on to add Instagram for us. If you need help with your Social Media presence and don’t want bombarding with jargon and add on’s we can thoroughly recommend HI Marketing.”

Simon Grimley
Point North Profabrics

“Hayley has run our social media, blogging and marketing for over two years now, also assisting us with planning and running our first open evening.  Our online presence has improved drastically, and her guidance in this area which can seem a minefield, has been invaluable.  Highly recommended.”

Gaskell Dental

“I have been very happy with the marketing services provided by Hayley Irons.  She has greatly improved the clinic’s visibility on social media by creating coordinated posts that are varied, balanced and entertaining . She also invested the time to train my team to assist with capturing the material she needs to create bespoke posts.  I also find Hayley very helpful , friendly and easily contactable. I would have no hesitation in recommending Hayley to any of my colleagues.”

Anoop Maini,
Aqua Dental Clinic

My clinic has worked with Hayley for several years now. She is an experienced and enthusiastic lady in dental & marketing and has taken an enormous amount of pressure from me. Hayley is extremely helpful , well organised, reliable, easy to talk to, full of good ideas, and has promoted my business in many ways. Her service is excellent and reasonably priced . I certainly could not do without her ….. Thank you Hayley, you are a star !!!”

Gabi Tschoepe,
Mouth Matters, Chester

I have utilised Hayley Irons for my Practice’s Social Media Marketing for the last 2 years. In this time I have seen our social media platforms grow substantially in both followers & engagement.

I have found Hayley to be professional, friendly and helpful throughout my dealings with HI Marketing and would highly recommend her services”


Rahul Doshi,
The Perfect Smile Studios


We contacted HI Marketing via ‘Linked In’ for some professional advice regarding our social media management and also for ideas for marketing simplyendo programmes in Endodontology. Following Hayley’s advice/assistance we improved our social media networking, collecting and responding to leads etc. Hayley has been instrumental in introducing us to additional business contacts in order to create professional educational videos/photography and she lead us to review and improve our web site. Hayley’s approach is extremely friendly, non invasive and professional, a big advantage is that she has a vast knowledge of every aspect of dental practice, this was a huge bonus as she understands the market. I would highly recommend HI Marketing.”


Julie Chapman-Gordon,
simplyendo, Altrincham


Hayley has been running the BACD’s social media activity for over two years. In that time, she has increased our visibility with her varied and targeted posts on all platforms. Our followers and engagement has never been higher.

She is friendly, approachable, and above all extremely professional. We would have no hesitation in recommending Hayley and her services”


Suzy Rowlands


I have used Hayley for the last 18 months to work on my Facebook Business Page. Her marketing has led to a large increase in traffic and the number of “likes” from her targeted ads. She is efficient and knows her stuff.

I would wholeheartedly recommend her.”


Dr Jason Burns


Hayley Irons and her team have been managing Bow Lane Dental Groups social Facebook and Twitter platforms for the past X months.

We have seen a 5% increase in visitors to our website during this time. She comes up with engaging and interesting content that our followers really like. I have no hesitation in recommending HI Marketing for your dental practice.”


James Goolnik
Bow Lane Dental


Hayley has been a fantastic to addition to the team and the Young Dentist Academy has hugely benefited from her positivity, creativity and bubbly nature. A must-have for any business using social media marketing.”


Shiraz Khan,

Young Dentist Academy


We have been working with Hayley for a few years now. She has helped us with our social media presence and helped to create and support our Facebook/Twitter/instagram pages.
She has also introduced us to her website design team and helped with ideas for our new website. She is very helpful, friendly and personable and it has been great fun working with her. We are really pleased with results.”


Mark Edmondson BDS FDSRCS(Eng) GDC67136 Specialist in Oral Surgery,

Bamford Dental


Hayley strives to provide a professional but personal service, and achieves it well. She takes the stress of social media management away from a busy practice without taking the personality of them away Highly recommend”


Elaine Haworth

Willaston Dental Practice



Here you’ll find some of our latest blog posts and articles.

Are virtual meetings here to stay?

Are virtual meetings here to stay?

Throughout these weird and trying Covid times, we have all found ways in which to add as much normality into our lives as possible. The biggest thing we are missing out on, of course, is social contact and many of us have turned to technology to help stay in touch as much as possible.

read more
Lessons from lockdown

Lessons from lockdown

At the end of March, when lockdown came into effect, my client list took a huge tumble from 32 to 13. Like many, my first reaction was panic and worry, which was heightened when I realised that, as a limited company, I was not entitled to any financial help or support from the government, apart from a loan, which was not a route I wanted to go down.

read more


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