While lockdown is gradually easing and we are creating our new version of normality, what does this mean for our marketing strategy? Is it ok to be advertising our services and talking about what we do, or should we hold back a little for the time being?
While this does come down to personal choice, here at HI Marketing we believe that if you are open for business and are offering a service then you should definitely be actively marketing it! While some people have undoubtedly had a hard time over the last few months and are tightening their belts, others have seemingly sailed through furlough and even have a little more to spend due to cancelled summer plans.
This means that even in these strange and uncertain times, you do still have a customer base and it might actually look a little different to normal. In which case, you should be spreading your marketing net a little wider in order to appeal to those who are actively searching for the services you provide.
What about blogs?
With regard to blogs, we love them here at HI Marketing. This is because they provide your website with fresh content, something that Google absolutely loves. That’s why blogs with cleverly woven in keywords can really help to push your website up on Google search rankings, which is precisely what we all want!
We believe in using blogs to keep your content lively and interesting. It’s a great medium for answering common questions, showcasing customer testimonials, talking about anything new at your practice (such as an exciting treatment or new staff member), or providing useful information that customers need to know. Keep them light and chatty, with a friendly tone that maintains professionalism… just as though you were talking to a patient in your chair.
Too time consuming? As always, you know where we are! If you’d like some help to get started, get in touch on 07805506477, or drop us an email at firstname.lastname@example.org.