Do you have a team member that is chomping at the bit to take on more duties? Has someone in your team offered to take control of the social media marketing for your practice? If this sounds like you, read on…
While you may have that perfect person in mind to carry out your social media marketing, it is important to understand that having a stand-out personal account is very different to having a successful business one. However, with the right training and guidance, I believe that you can really take your practice to the next level through social media.
Create a strategy
I recently stumbled across a quote that sparked a thought process…
‘Ideas are worthless. Execution is everything’
While I don’t fully agree that ideas are worthless (we wouldn’t get very far without them), I do believe that without correct planning we cannot execute anything very well. So, while you might be brimming with ideas for your social media accounts, its not just a case of putting posts on, crossing your fingers and hoping for the best. You need a strategy and a plan to be able to put everything in place; otherwise you might very well be wasting your time.
That’s why, for those dental practices who are not in a position to outsource their marketing, or who would prefer to keep everything in-house, I am now offering social media training for your team members. This will be dedicated to your practice and its unique needs and will be carried out as a one-to-one or small group session.
We will cover the difference between personal and business accounts, how to remain on brand across all of your accounts, and how to plan your social media strategy for maximum impact.
If this sounds like something your practice could benefit from, give me a call on 07805 506477, or drop me an email at firstname.lastname@example.org – I can’t wait to work with you!