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What are the Benefits of E-Mail Marketing?

 

When was the last time you went a day without checking your email? For most of us, it’s our main method of communication. Some would argue that with the sheer volume of emails we each receive every day that perhaps email marketing does not have the impact it once did. However, if you send something relevant, interesting and targeted then there can still be many benefits:-

 

It will keep you at the forefront of your patient’s minds. They might not have a need for you every time you send an email, but when they do it will help make sure that you’re the first service they think of.
It can be a very cost-effective way of communicating with patients and gaining new ones.
It is instantly trackable. This means that you can accurately analyse the effectiveness of a campaign.
Sending a regular email can increase your Practice’s reputation.
Because the majority of your patients will have actively signed up to your emails, they’re a much more receptive audience.

Design your email to fit your brand

If you are doing it yourself, make sure that the email looks like it comes from your Practice. Use you website or logo for inspiration and think about things like colour, font and images.

Alternatively, it can be worth getting a professional to design an email template. Then all you need to do is drop in the new content each time you want to use it.

Make sure you have something to say

Don’t just send an email for the sake of it, make sure that you have something to say (that your patients want to hear). Have you got any new products or services or special offers?

Get up to speed on spam

It’s important that [...]

Social Media Tips

Post Regular Updates
It seems obvious, doesn’t it? But no one likes to see a page they have landed on hasn’t been updated in quite some time!  Your audience and patients / customers want regular updated and that’s what keeps them coming back for more.
Updates can consist of news, pictures, industry news, even jokes!
It’s important to develop a “voice” that remains consistent.  Have the same person posting on your social media platforms and ensure the same style appears consistently in your other marketing materials.
Comment On Others’ Posts & Updates
Again obvious! Everyone likes to be noticed.  Interact with your audience by replying to their comments / status updates.  Acknowledge good comments and always reply to negative remarks to show you’re on top of it.
Everyone likes to be “liked”.
There are many other ways to increase traffic to your social media platforms and if you could do with some help, contact me at hayley@hayleyironsmarketing.co.uk

How To Create The Perfect Facebook Post

Your Message Of The Post Matters!

Humor, inspiration and positivity are the most liked and engaged with content on Facebook.  By keeping things positive you can encourage shares, comments and likes.
Make sure you ask questions and tell stories to encourage commenting and interaction with your page.
Don’t make your post too long or you will loose the attention of your audience.

Remember Facebook Users Love Links!

Links allow you to give people more information and a way to get users on your site.
Don’t shorten your link, people can then know exactly where the content is coming from.

Timing Is Everything

Make sure you are sharing when people are online. You can find out the exact time frame through Facebook analytics.
If you have a national and international audience think about sharing during the peak times for both audiences.

Engage With Your Audience

Comment on your own post to get the conversation started.
Always comment and reply to others to keep the conversation going.
Comment again after the Facebook posts starts to loose it’s viral appeal to boost it up again.

 

Two Reasons To Use Social Media In Your Practice

1   It Will Enhance Your Brand Awareness

You can use social platforms to let people know of your brand and hopefully follow it.  Brand awareness isn’t a short term goal and it definitely doesn’t have an instant ROI.  It’s the consistent actions that you take every day towards letting people know why your Practice is so special and why they should care, this is what will make a difference in in the long run.  Your updates should provide great value and always try to teach people something about your brand & Practice.
2   You Can Protect Your Reputation

One of the best uses of social media is to monitor and manage your reputation.   I’m sure you’ve heard many stories of how one simple tweet from an angry customer got viral and ruined the reputation of even the biggest brands.  Unfortunately, no one is immune to this, and that’s why you need to protect your brand if you want your business to survive.   Social media is like a giant amplifier, and you surely don’t want to say or do the wrong thing.  A great way to protecting your reputation is having  “Brand Advocates”.  These people are the ones that will spread the good word about your Practice and also defend you against any non-constructive negative feedback. These people are probably the ones you helped the most, and they feel responsible to defend you and say good things about you in case of crisis.  The biggest mistake that you can do in social media is to ignore negative feedback.   Remember that no matter how great your products or services are, there will always be complaints either legitimate or not.  You should admit if you’ve [...]

Competitions / GiveAways on Social Media

 

Think about both rewarding your loyal followers, fans, and readers of your social media accounts as well as building you new audiences with a Competition / GiveAway.  This can be done by creating a competition on Social Media platforms (read through terms and conditions of social media platforms first), ideally themed on your business offerings, to help build quick and interactive activity… Ideas include submitting photos and choosing the best, asking for catchphrases and again selecting the best or ask your clients to send through ideas on how you can improve your business and the best once again wins a set prize.

This kind of activity where your audiences stand to win a physical product or a service increases their motivation to share your brand or indeed connect their social media profile and submit email addresses for you to collate.

Think viral for competitions, the better the prize and the better engagement you have requested for their entry, then the higher likely that your content / competition / giveaway will reach audiences far beyond your own reach…

Don’t Be Afraid Of Putting Yourself Out There!

Don’t Be Afraid Of Haters

Haters are going to be out there. The worst thing you can do is not be on social media because you are afraid of putting yourself out there.  Haters hate, there is nothing you can do about it.

Build Relationships

Marketing and social media specifically is all about building relationships. By knowing your audience and making a step into learning about them they are going to feel wanted, respected and heard. These are all things humans need. If you can do it socially, you are going to see loyalty and word of mouth in your favor. It’s a must!

Do Have Something To Share

This is the most important point. If you don’t have something to share you are not going to succeed on social media.  Blogging gives you the best type of content to share. Not only will it drive traffic back to your site, but it allows others to share from your site as well. Now that’s a win win situation!

 

Things to Consider When Putting Together A Marketing Strategy

I’m often asked “where do I start with a Marketing Strategy”

Good question, it can be baffling!  Here are a few things you should think about:-

 

 What are your strengths?

What are the strengths of your product or service (ie, high quality, unique, cost-effective, etc)?
How does your product or service compare to your competitors’?

What could you improve?

Are there any aspects of your product or service which are weak?
Have your customers complained about any aspect of your offer?

 What obstacles are there?

What is preventing you from implementing your marketing plan (ie, money, time, resources, etc – think about internal and external obstacles)?

What are your business objectives?

What are your objectives as a business? Try to make these both specific and realistic.
What are your deadlines for each objective?
What resources do you have to help you fulfil your objectives?
What extra resources will you need to help you fulfil your objectives?

Who are your target customers?

What do you know about them (ie, where do they live? What age/gender are they? What sort of income do they earn? What other products do they buy)?
Where are they likely to find out about your product or service?
How do they prefer to buy your product or service (eg, face-to-face, online, etc)?
Which are the most profitable customers?
Which could become more profitable customers?

What products or services can you offer your target customers?

What products or services can you offer each of your customer groups in order to achieve your objectives?

 How can you encourage these people to take up the offer?

What aspect of your product or service will be most attractive to each of your target customer groups?
Will you need to offer them an incentive to take up your offer?

How will you [...]

You Cannot Afford To Stop Marketing!

I appreciate that finances can be tight,  new patients / customers may be harder to come by and existing patients / customers are more difficult to retain but there is an activity that businesses really cannot afford to stop and that is marketing.

Failure to attract enough patients / customers is the biggest cause of business failures full stop.  Being good at what you do is not enough. You also need to be good at attracting new patients / customers and retaining existing patients / customers for your business to prosper.

Below are four reasons why you can never stop marketing your small business.

 

1. Its not a quick fix

If you are intent on building your business you should appreciate that marketing should not be considered a quick fix. It must be thought of as a long term activity.  Many people have compared marketing to a marathon rather than a sprint – a triathalon is perhaps more appropriate!

 

2. Cumulative Benefits

If you are fortunate enough to be the owner of a business that has grown significantly over the last few years, can you pinpoint exactly when you had the breakthrough? Can you trace it to a particular tweet, exhibition stand? Email newsletter? The answer for most is probably no and that’s because you were engaged in a continuous process of marketing – its benefits are cumulative.

 

3. Your competitors

Do you think that your competitors will stop their marketing too? It’s unlikely.

 

4. Do you want your business to grow?

If you do – marketing will be an integral part of the growth process. You’ll need your target audience(s) to be aware of the products / services you offer – not only in your local area but also nationally and perhaps internationally. [...]

Tips To Help you Take Control of Your Marketing!

1. Mobile Is Growing.

Is your website mobile responsive?
According to You Tube Mobile makes up almost 40% of YouTube’s global watch time

2. Visual Content Is A Must For Digital Marketing

Content with images get 94% more total views on average than those without

3. Up Your Twitter Campaigns

Share timely news
Share useful information
Tell followers what to do
Remember that pictures speak 1,000 words
Share your passion
Be strategic with Hashtags
Retweet others who tweet about you
Thank your customers and fans

4. Boost Your Business with Social Media

Establish a powerful online reputation
Reach consumers unreachable by traditional marketing
Make it easy for consumers to connect
Be available where and when your customer is

Social Media For Dental Practices

I was recently interviewed by the wonderful Gary Takacs on his Thriving Dentist Show all about Social Media for Dental Practices.

I would love for  you to take a listen.

http://www.takacslearningcenter.com/tds105hayley-irons/