When faced with writing content, whether for a website or a blog, many people have the same reaction… they freeze! Lots of us are brimming with ideas and information that others would find incredibly useful, but because the act of putting pen to paper feels too overwhelming those messages never get conveyed.

However, we live in a content-rich society where people are constantly seeking answers online, making the ability to provide something that is sought after very valuable. So, let’s take a look at some top tips to help you overcome that fear of creating some great copy…

Stick to what you know

If writing is out of your comfort zone, then that’s as far as you need to take yourself out of it! Choose to cover topics that you know about, and write within these areas. If you have a dental practice, cover topics like why flossing is so important, or how to get children interested in their oral health, or if you are a recruitment agency discuss interview preparation, or finding the perfect job  – it can be as simple as that!

Be useful

Don’t try to sell something, offer advice instead. We’re all pretty attuned to promotional content and tend to switch off if feel like we are being sold to. However, if we discover something that is interesting, useful, or teaches us something new, we tend to stick with it. Use your content to become a respected voice that people can trust, in this way they will come to you without you having to sell your services.

Get feedback

Once you’ve created your content, ask someone else to read it and provide you with useful comments. Did they enjoy it? Did they find it useful? Did it make them want to read more from you? You can then use this feedback to tweak your writing to make it sparkle just that little bit more.

Hopefully, this has given you some helpful pointers to go out there and create some engaging copy that will build you a loyal following. If you’re still lacking in confidence and feel unsure about how to start, we’d be more than happy to help, just give us a call on 07805506477, or drop us an email at hayley@hayleyironsmarketing.co.uk.

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