Whatever you want to achieve from your Facebook page, such as getting followers to take action or simply just raise awareness of your brand, you cannot simply send out a bunch of posts and hope for the best. Social media marketing is more intelligent than ever and in order to understand whether your posts are reaching the right people, you can use a wonderful, free tool that is built in to Facebook for this exact purpose. the analytics to help you to understand things a little better.

From your Facebook business page, click ‘insights’ at the top. You will then see a number of little graphs that track and display the performance of various aspects of your page, such as likes, reach and engagement.

With constantly-changing algorithms that dictate whether your content is getting seen, it is more important than ever to use the analytics provided to you. Understanding how your page posts are performing can help you to adapt and tweak it in order to attract the attention of your audience.

Keeping pace

I touched upon the fact that the social media platforms are consistently changing their algorithms, which is making it increasingly difficult to get content in front of your desired audience. For example, only 30% of the content we follow is actually put in front of us, based entirely on what Facebook/Instagram thinks we want to see. This prediction in based on our individual activity and the interactions we make as social media users, which is why encouraging interaction on your business posts is becoming more vital than ever.

Here at HI Marketing we make sure we stay ahead of the curve by attending training courses to learn about the changes that are coming in order to implement ideas that keep our client’s content in front of their desired audience.

If you don’t have the time (or the inclination) to use analytics to help hone your social media strategy then why not leave it to the experts? Here at HI Marketing we love using Insights as a means of measuring success and honing a strategy, and it’s amazing to see the difference it can make! Get in touch on on 07805506477, or drop us an email at hayley@hayleyironsmarketing.co.uk.

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