While social media started off as a fun place to share what we’re all up to and keep in touch with friends and family all over the world, it has now become a crucial marketing tool that allows businesses to spread their message much further than ever before.

However, as we all know, it’s not as simple as sending out a few half-thought out posts and hoping for the best. Having a good plan in place will help you to gain the most from your social media activity. But how do you know if it is working properly?

Insights! All social media platforms provide analytics that offer useful insights into how well each post did. These will take into consideration things like reach, engagement, click throughs, etc. So depending on what you’re trying to achieve, you can assess which posts were most effective and use this information up the ante on your future ones.

Insights help you save time

While this extra layer of social media work may seem time consuming, it can actually work out to be a time saver by allowing you to create more effective posts that target your audience better and work harder for your business. Makes sense now, right?

Still don’t fancy crunching the numbers? Let us take control… Here at HI Marketing, we love using social media analytics to gain a deeper insight into how things are doing and then using this key information to update the schedule for the following month. We do this for all of our clients, to ensure that every campaign we do is always working hard to boost business.

If this sounds like an area where your business could use some expert help, we’d love to hear from you and discuss the prospect of working together. Just give us a call on 07805506477, or drop us an email at hayley@hayleyironsmarketing.co.uk.

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