Blog
Welcome to our blog. Here you’ll find all of our latest news.
Social Media: Why It’s Way More Than Just Pretty Pictures for Your Business (and Why You Can’t Ignore It Anymore)
Social media isn’t just about pretty pictures—it’s a powerful business tool you can’t afford to ignore. Learn how it drives visibility, trust, engagement, and even sales in today’s digital-first world.
Stop Seeing SEO as a Cost, See It as an Investment (and a Bit of a Game)
SEO isn’t just about pleasing robots (though they do play a part!). It’s about connecting with your audience in a meaningful way.
Build Lasting Connections & Drive Results: Your Strategic Social Media Guide
In today's digital world, social media is an undeniable powerhouse for businesses. But with so much noise online, how do you cut through the clutter and connect with your target audience in a meaningful way? At HI Marketing, we believe in a strategic approach to...
How Dentists Can Choose the Right Website Creator
In the digital age, a website is a dentist’s window to the world. It’s where potential patients form their first impression, learn about your services, and hopefully, schedule an appointment. But with so many website creation companies out there, choosing the right one can feel like navigating a maze of root canals.
Should you use awareness days on social media?
Awareness days are often used as a social media tool, helping to provide content ideas that keep your feeds lively. The question is, are they still relevant or is it a ‘lazy’ trick?
How to ask for patient testimonials
Whatever the product or service, these days we’re all guilty of using online reviews a part of our research before parting with our money. From kitchen gadgets to hairdressers, and everything in between, it’s all open to reviews, and the same goes for your dental practice. It means the competition just became fierce, so what should you do to ensure you get plenty of great reviews?
That luxury touch
We often hear the phrase ‘people by from people’, and it’s something that is very relevant when it comes to marketing a dental practice.
Happy weekday quotes
It’s Monday, don’t forget to shine!
Happy Friday!
Wednesday Wisdom…
Super Saturday!
I could go on and on, but you get the picture! Our social media feeds are often awash with happy weekday quotes but the question is, are they still relevant?
Are virtual meetings here to stay?
Throughout these weird and trying Covid times, we have all found ways in which to add as much normality into our lives as possible. The biggest thing we are missing out on, of course, is social contact and many of us have turned to technology to help stay in touch as much as possible.
Lessons from lockdown
At the end of March, when lockdown came into effect, my client list took a huge tumble from 32 to 13. Like many, my first reaction was panic and worry, which was heightened when I realised that, as a limited company, I was not entitled to any financial help or support from the government, apart from a loan, which was not a route I wanted to go down.