Blog

Welcome to our blog.  Here you’ll find all of our latest news.

Why online reviews are vital for your business

Before advertising existed, the best way to get customers was through word of mouth and personal recommendations. Most dental practices have those loyal patients who remain with you because their parents were patients, and so on. Of course, things have moved on since those good old days, we now have the internet and tools like social media at our fingertips.

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The harsh realities of social media

At HI Marketing, I find honesty is the best policy from the outset. I don’t make inflated promises that are undeliverable, instead I work with you to give your business a boost through the marketing tools we have at our fingertips. When I meet up with a potential or existing client, there are a couple of important realities that I constantly try to reiterate, because it is vital to understand what is achievable.

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Is your brand letting you down?

In business, your brand is the crux of everything you do as a company. Whether you are a sole trader or a large corporate employing a 200-strong team, everything always comes back down to your brand. Why is this? Well, broadly speaking, your brand acts like the personality of your business, so defining this right from the outset can set the tone of what you do, how you carry things out, how you are seen by your customers and how you ultimately reach your goals.

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How to reach more people

I’ve noticed lately that ‘social media influencer’ seems to have become a legitimate job title. Not only does this say a lot about the world we currently live in, it also speaks volumes about the power that social media can really have.

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