Welcome to our blog. Here you’ll find all of our latest news.
Sometimes, owning and running a small business can be a competitive affair. It is often the case that there are numerous dental practices located in fairly close proximity, giving patients plenty of choice over who they choose to entrust their care to. This, of course, means that you have to do your best to attract the type of patients you want, in order to ensure they don’t visit the competition instead.read more
These days, hashtags have well and truly ingrained themselves into almost every facet of our society. From its humble beginnings on social media, namely Twitter, the hashtag can now be found on every social media platform, and for some people, they even find their way into general conversation, #naturally.read more
It’s an exciting time at HI Marketing because our new website has just gone live! We know how important it is to keep all areas of a business fresh and up to date, which is why we’ve invested time sprucing up our own site to ensure it not only portrays our brand, but also provides the right information about the services we are able to provide.read more
Before advertising existed, the best way to get customers was through word of mouth and personal recommendations. Most dental practices have those loyal patients who remain with you because their parents were patients, and so on. Of course, things have moved on since those good old days, we now have the internet and tools like social media at our fingertips.read more
I’ve noticed lately that ‘social media influencer’ seems to have become a legitimate job title. Not only does this say a lot about the world we currently live in, it also speaks volumes about the power that social media can really have.read more