Social media: likes & followers, reach, engagements? What should I be focusing on?
If you’re just getting started in the world of social media for business, knowing what to focus on can often feel overwhelming – it all very swiftly becomes apparent that this is a totally different ball game to managing your personal social media accounts! To...
The importance of using analytics given on social media platforms
While social media started off as a fun place to share what we’re all up to and keep in touch with friends and family all over the world, it has now become a crucial marketing tool that allows businesses to spread their message much further than ever before....
Portray your personality
I’m a firm believer that people buy from people. Even those who buy in to a brand do so based on the personality, ethos, and reputation that a particular business has built up, all of which starts from the people working within that company. Personalities are...
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