Social Media

Is your brand letting you down?

In business, your brand is the crux of everything you do as a company. Whether you are a sole trader or a large corporate employing a 200-strong team, everything always comes back down to your brand. Why is this? Well, broadly speaking, your brand acts like the personality of your business, so defining this right from the outset can set the tone of what you do, how you carry things out, how you are seen by your customers and how you ultimately reach your goals.

As a side note, I should explain here that ‘brand’ and ‘branding’ are two separate terms… Your brand is your business by definition, and your branding is what you use to portray that, such as logos and colour palettes. If we created an analogy to compare it we could take a person; their ‘brand’ would be their personality, ethics, values, and goals, while their ‘branding’ would be the clothes they wear, the car they drive and the house they live in. Branding is the projection of the brand.

Where to begin?

Bearing all of that in mind, I think we can agree that your brand is pretty vital to your business, so it is important to spend some time thinking about this, but where to begin? I great place to start is by creating both a vision and a mission statement as these will help you to define your brand and clearly communicate what you stand for. If you’re already an established business, there’s no harm carrying out this exercise too, because it may highlight that you have veered away from your original brand ethos, which is something that can often happen due to a change in customer demand, for example.

Think about [...]

Keeping up with the pace of change

Dentistry has changed a lot over the last decade or so. The profession has become increasingly fast paced with plenty of technological advances that allows practitioners to offer patients more of the treatments that they really want. As a result of this, dental practices themselves have altered, too. For most patients, the days of simply attending the same dentist every six months since childhood are long gone. Instead, people are constantly looking for somewhere better, with more treatment options, increased facilities, and that been has recommended time and time again.

 

The rise of the internet has played a huge part in this increased competition for new patient attention. We literally have the world at our fingertips these days, allowing us to find exactly what we want and where, which means patients are more open to travelling a little bit further than they perhaps used to; if that means benefiting from the perfect service, of course.

 

Changing the way we market

With this in mind, the way we market to our patients has to keep up with the pace. Back when private dentistry started to take off, many practices benefited from local advertising in the newspaper or magazines, or even on the radio. This was effective due to the high reader/listenership of these mediums, but I can’t reiterate enough that changing times requires a changing outlook.

 

There’s no getting away from the power of social media, most of us use some form of it and we can access it right in the palm of our hand at any moment via our smartphones. Business pages and accounts on these platforms allow dental practices to reach new and existing patients in a way that people really love, as it allows you [...]

The harsh realities of social media!

At HI Marketing, I find honesty is the best policy from the outset. I don’t make inflated promises that are undeliverable, instead I work with you to give your business a boost through the marketing tools we have at our fingertips. When I meet up with a potential or existing client, there are a couple of important realities that I constantly try to reiterate, because it is vital to understand what is achievable.

You won’t be an overnight success

When you started your business, it took hard work and a lot of effort to grow something successful; you didn’t just open the practice doors and expect patients to flood in. Well, the same applies to social media… You can’t just create an account, upload one post and expect a miracle to happen overnight. Anything worth having takes constant nurturing to build it into a success.

So, what do we have to do? As always, in any area of business, consistency is key. Making social media work for you requires patience and a strategy that is regularly reviewed and tweaked to make sure it is working to its optimum potential. It is not enough to go on Facebook and Twitter for a week at a time, shout about your latest treatment, and then hibernate for a couple of months. If you want people to hear your message, you need to keep putting it out there!

Not everyone will be your fan

In life, you won’t be friends with everyone. In business, customers will come and go. In social media, fans are fickle and not everyone will want to follow your accounts or hear what you have to say. This needs to be accepted, faced head on and I raise this [...]

By |February 22nd, 2017|Social Media|0 Comments|

A picture tells a thousand words!

Love or hate social media, there’s no getting away from it especially when it comes to business. In a world of selfies and likes, your brand needs to have a good presence across all of the different platforms to ensure that you are engaging with both existing and potential customers.

Twitter and Facebook are the most prominent social networking sites but in recent times Instagram and Snapchat have become increasingly popular, which tells a story in itself. Both of these are purely for image sharing, which has fuelled our love of photos. Think about the things you stop to pay attention to when you’re scrolling through your timelines, more often than not it will be an interesting image or video that has caught your eye rather than lots of text.

Grab their attention!

This is why it is so important to use good images and videos on your business page’s social media; they can really grab attention in a way that’s interesting and engaging to the people that you’re trying to reach. Most of us use social media to kill some time and we’ll only stop scrolling for something that resonates with us, and your customers are no different.

Think about what they would like to see and tailor your posts in a more attractive way. There’s nothing wrong with using images taken on your phone from events or behind the scenes of your business, customers love this so don’t be shy! If you are using stock images stick to sites like Shutterstock (paid for images) or Pixabay (free images) where you can use the pictures for commercial use without any attribution.

Don’t forget about videos, these are a great way of displaying the parts of your business that [...]

  • Social Media
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    The Social Media Landscape Has Changed The Way We Communicate!

The Social Media Landscape Has Changed The Way We Communicate!

Your Practice’s personality and profile need to be represented on-line as does your Brand.  This can help people to buy into your team and your Practice.  Understanding social media and it’s uses for your Brand & image is the key to success!

FACEBOOK

Used by business’ to encourage loyalty through “followers” and “likes”.  Great for Sharing images and expanding brand awareness.

LinkedIn

Used by professionals to increase visability, leverage professional relationships, find employees and get peer support & referrals.

Google+

Has great integration for websites, Google maps and analytics and very useful for SEO too.

Twitter

A micro blogging site.  Allows bite sized updates in real time and people can “follow”.  Used by business’ to create hype, raise awareness and follow progress of events and interests etc

YouTube

2nd largest search engine after Google! Allows users to watch & upload videos.  Used by Business’ for advertising, training, promotions, interviews etc.  Allows you to show what your Practice does rather than telling!

 

Tips For Using These Platforms!

Remember knowledge is only powerful when shared, so remember to pass it on.
Always post something original where you can.  Be the firs to share!
Be human.  Your on-line personality should reflect who you are.
Emotion online matters! Put a bit of yourself into your Brand.
Pay attention. Quick responses are expected especially for customer service

By |September 26th, 2015|Social Media|0 Comments|

TWITTER!

Remember, quality not quantity.

Yes, you want to tweet regularly to keep your followers engaged and coming back for more. But you don’t want to tweet all the time simply for the sake of tweeting. Filling someone’s feed with low-quality content can make them unfollow you.

Your purpose on Twitter should be similar to the purpose of being in Practice: to add value to people’s lives. Make sure what you’re tweeting is informative, interesting and helpful.

Be patient.

Unless you’re a celebirty or other well-known figure, your brand probably won’t come with a built-in following. And don’t bank on your first tweet going viral. Building a sizable following from scratch takes time.

Start retweeting, replying to and favoriting other people’s tweets.

 Be engaged.

Patience is a virtue. And being active is important. So is being engaged.

Pay attention to what other people are tweeting and to the people who re-tweet and reply to your own tweets.  Return those favors. Respond when people ask you questions. Start networking.

This is one important way to grow your Twitter following fast.

 Avoid the dead zone.

So, you’re tweeting high-quality content, you’re engaged and engaging — but what if you’re doing all this when your followers aren’t actually on Twitter? Just like any other social platform, you want to be where your followers are and when they’re there.

People tend to be off of Twitter between 8 p.m. and 8 a.m. local time. (For reference, people tend to check Facebook until about midnight before unplugging for the day.)  The “sweet spot” for tweeting is said to be between 1 p.m. and 3 p.m.

Get smart and monitor Twitter’s data.

You want to monitor your efforts and levels of success on Twitter. While a lot of people get caught up stressing about follower [...]

  • Social Media
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    You’ve decided that you’re ready to start using social media for your Practice……..

You’ve decided that you’re ready to start using social media for your Practice……..

It’s pointless to dive into setting up multiple social media accounts just because your competitors are doing it, or because you’ve been told it’s essential. You need a strategy and clear objectives for what you wish to achieve by using social media.
Firstly, a word of caution. Social media should not be considered as a “magic bullet” – it is merely one of many marketing tools, but nowadays it is a tool that virtually all businesses should be using. When you consider the sheer numbers of people using social networks on a daily basis to interact with their friends, it would be unusual if at least some of these people didn’t share an opinion about your Practice at some point. If that opinion showed your Practice in a bad light and you were not there to respond quickly, things could escalate and reputations could be damaged.

An active presence on social networks means that you can quickly step in to resolve disputes, answer questions and generally demonstrate great customer service.
So, let’s look at what social media can do for your business:-
1. Communicate with current and future patients
2. Generate leads
3. Increase brand awareness
4. Establish yourself as an expert
5. Demonstrate your ‘core values’
6. Drive traffic to your website, blog, premises, or an event
7. Enable rapid response to customer service queries
8. Provide market research
9. Provide competitor research
10. Build your community
11. Monitor reputation
12. Promote products, services or special offers.

If you feel you need further help with your Practice’s social media strategy, contact me at hayley@hayleyironsmarketing.co.uk

Get Your Facebook Page More Likes

 

Page Like Ads do exactly what you would expect – they get new people to like your business page.

Why would you pay for people to like your page?

Well the key is in the targeting, and the quality of the likes you are getting. You want people who like your page to be potential patients for your Practice.  You certainly don’t want to pay for somebody in Devon to like your page if you are based in Glasgow – they might love your posts but they probably aren’t going to travel all that way to visit your Practice for treatment.

 
How to Target Your Facebook Page Like Ads
Remember that numbers are not the main thing- this is one area where quality is much more important than quantity. Targeting is an integral part of the process of setting up your Page Like Ads- choose your ideal potential new customers based on:-

Location – country, county, within 10 miles of your location and more options
Age
Gender
Interests – this is a big one for most Facebook Advertisers
Other Facebook Pages that people already like
Online Behaviour

If you still feel overwhelmed and confused with social media marketing, I can help.  Contact me at hayley@hayleyironsmarketing.co.uk for information on how I can help grow your practice.

3 Most Important Aspects of Social Media Marketing

 

These 3 points, may sound obvious but you would be surprised by the amount of companies, that are not adhering to them!

 

1.  With search engines seeking to return the most relevant content with the highest quality, social media platforms have  become a valuable component for search engine rankings.  Blending your social media strategies with your SEO will drive your organic search results.

2.  Images are essential for the success of your social media marketing.  Great images help your content stand out.  The most popular posts and blogs contain clear, well placed images and result in the most social shares.  Properly labelling images with relevant file names and ALT tags will also strengthen your SEO and improve the accessibility of your content.

3.  Mobile matters more than ever! A growing number of internet users expect to access products, services, apps etc on their phones and tablets.  Your business needs to have responsive design in place that caters to a mobile audience in order to remain competitive.

Consistency is the Key!

A great way to build and maintain an active audience on social media is to share great content and do so regularly.  You really need to be writing up and sharing great, key word rich blogs, tips etc to add educational value to your social media community.

Just like most things in life, when people see you as a source of rich and engaging content, they will rely on you for more or the same.  If you add value to their knowledge, then they are not only likely to connect with you, but share you with their own followers and fans and even refer to you within their own updates and blogs.

Be consistent because social media doesn’t allow you to share great content one day then disappear for the next few months.  Your followers will decrease and people will find someone else to refer to!  You have to be consistent so that people will remember you.

According to recent research, 75% of the engagement you get on your posts happens within the first 5 hours.  After that, engagement pretty much dies off.  However, impressions hit their climax much sooner than engagement.  After just 150 minutes your post will have made 75% of its lifetime impressions.  Which means your post has made the majority of impressions it will ever make — in less than 3 hours.

This is the stat might shock you the most!  After just 110 minutes, your post reaches 75% of its potential reach!

If all this confirms to you that social media can be a minefield, let me help you!  Contact me to see how I can help your Business have the presence it needs!

e-mail: hayley@hayleyironsmarketing.co.uk

 

 

 

 

By |February 16th, 2015|Social Media|0 Comments|