Social media: likes & followers, reach, engagements? What should I be focusing on?
If you’re just getting started in the world of social media for business, knowing what to focus on can often feel overwhelming – it all very swiftly becomes apparent that this is a totally different ball game to managing your personal social media accounts! To...
The importance of using analytics given on social media platforms
While social media started off as a fun place to share what we’re all up to and keep in touch with friends and family all over the world, it has now become a crucial marketing tool that allows businesses to spread their message much further than ever before....
Portray your personality
I’m a firm believer that people buy from people. Even those who buy in to a brand do so based on the personality, ethos, and reputation that a particular business has built up, all of which starts from the people working within that company. Personalities are...
Do you even #hashtag?
These days, hashtags have well and truly ingrained themselves into almost every facet of our society. From its humble beginnings on social media, namely Twitter, the hashtag can now be found on every social media platform, and for some people, they even find their way...
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