Blog
Welcome to our blog. Here you’ll find all of our latest news.
Instagram and hashtags
Love them or hate them, the hashtag is here to stay across all social media realms but how should we be using them on Instagram? Should we even be using them?
Does Instagram scare you?
We get it. You finally got your head around Twitter and its 140-character tweets and then suddenly, out of the blue, they doubled it to 280. It’s a bit like Facebook, we were all happy being able to like a post and then along came reactions offering the choice – as...
Social media: likes & followers, reach, engagements? What should I be focusing on?
If you’re just getting started in the world of social media for business, knowing what to focus on can often feel overwhelming – it all very swiftly becomes apparent that this is a totally different ball game to managing your personal social media accounts!
The importance of using analytics given on social media platforms
While social media started off as a fun place to share what we’re all up to and keep in touch with friends and family all over the world, it has now become a crucial marketing tool that allows businesses to spread their message much further than ever before.
Portray your personality
I’m a firm believer that people buy from people. Even those who buy in to a brand do so based on the personality, ethos, and reputation that a particular business has built up, all of which starts from the people working within that company.
Know your competition
Sometimes, owning and running a small business can be a competitive affair. It is often the case that there are numerous dental practices located in fairly close proximity, giving patients plenty of choice over who they choose to entrust their care to. This, of course, means that you have to do your best to attract the type of patients you want, in order to ensure they don’t visit the competition instead.
Put pen to paper!
When faced with writing content, whether for a website or a blog, many people have the same reaction… they freeze! Lots of us are brimming with ideas and information that others would find incredibly useful, but because the act of putting pen to paper feels too overwhelming those messages never get conveyed.
Do you even #hashtag?
These days, hashtags have well and truly ingrained themselves into almost every facet of our society. From its humble beginnings on social media, namely Twitter, the hashtag can now be found on every social media platform, and for some people, they even find their way into general conversation, #naturally.
A new look for HI Marketing!
It’s an exciting time at HI Marketing because our new website has just gone live! We know how important it is to keep all areas of a business fresh and up to date, which is why we’ve invested time sprucing up our own site to ensure it not only portrays our brand, but also provides the right information about the services we are able to provide.
Why online reviews are vital for your business
Before advertising existed, the best way to get customers was through word of mouth and personal recommendations. Most dental practices have those loyal patients who remain with you because their parents were patients, and so on. Of course, things have moved on since those good old days, we now have the internet and tools like social media at our fingertips.
