Blog
Welcome to our blog. Here you’ll find all of our latest news.
Should we still be marketing & what about blogs?
While lockdown is gradually easing and we are creating our new version of normality, what does this mean for our marketing strategy? Is it ok to be advertising our services and talking about what we do, or should we hold back a little for the time being? While this...
How Memorable Are You?
You may have seen this quote, or something similar to it, on the internet at some point. There’s much debate about its origin and/or whether it is completely true but regardless of that I do believe there is some fact in it so I think it’s worth discussing… People...
Is it a good time to think about using Facebook adverts?
As dental practices are beginning to re-open again following the COVID-19 lockdown, could now be a good time to start thinking about re-instating your Facebook advertising? Many people are unsure if it’s too soon, but I believe that it’s a great time to get ahead of...
Is social media affecting your mental health?
Hands up if your screen time has rocketed since lockdown was announced on 23 March 2020? With many of us temporarily unable to work, we’re finding ourselves with more time on our hands than ever before, and it’s tempting to turn to social media for a quick...
Are people seeing your blogs?
If the rise of social media has shown us one thing, it’s that imagery is absolutely key.
Remember the days when your Facebook timeline was mainly status updates and you had to actually READ in order to find the good stuff? Take a look today and you’ll be faced with images, videos and memes all trying to grab your attention in a much more efficient way, and it works.
People buy from people
Have you ever stopped to think about why you buy certain things? Whether it’s a product or a service, what makes you part with your hard-earned cash? Often, it’s based on a recommendation but when that isn’t available, how do you choose?
Back to basics
Social media is fast-paced world where people talk about things like algorithms, reach, engagement, etc, so it’s easy to get lost and overwhelmed by it all. That’s why we thought it would be a good idea to take things down a notch and get back down to basics…
Getting the best from your Facebook Insights
Whatever you want to achieve from your Facebook page, such as getting followers to take action or simply just raise awareness of your brand, you cannot simply send out a bunch of posts and hope for the best.
Social media training for your team
Do you have a team member that is chomping at the bit to take on more duties? Has someone in your team offered to take control of the social media marketing for your practice? If this sounds like you, read on…
Need some social media inspiration?
Do you ever get stuck for content ideas when it comes to your social media posts? It happens to all of us! Some days you’re just brimming full of ideas and other days, well, you just feel like you’ve hit a brick wall with your creativity.